Greenwashing – the marketing practice increasingly used by political leaders

Photo of a woman's hand holding a boxed liquid container that has the words "Boxed water is better" on it

Greenwashing is most often thought of in terms of marketing a product. In a time when political discourse is increasingly branded and marketed, however, and when the action required to address environmental problems is increasingly at odds with what politicians seem willing or able to do, greenwashing is becoming a concern in the political sphere, too.

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